By industry terms, I am a multi-disciplinary designer with deep-rooted expertise in branding, illustration, UX and product design. I like to hang my hat at the point of impact.

I design for attraction:
the kind that seizes attention and delivers a well-timed message.

 

I design for intuition:
the kind that strategically leads a user without hesitation through the digital labyrinth.

I design for impulse:
the kind that evokes an emotion and drives desired results.

 

I’ve had the privilege of creating solutions for great companies like Apple, Bacardi, Lowe’s, Enterprise Rent-A-Car, Deloitte, Kaiser Permanente, Sotheby's, World Wide Technology and Anheuser-Busch.

Currently, you will find me at Asynchrony Labs analyzing and evaluating digital products, working with my team to improve performance and ease-of-use through thoughtful design.